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Team Leader Playbook
Invitation · West Chester, PA
The Team Leader Playbook
When, why & how to scale beyond yourself
Presented by Gary Mercer Sr. & Sharra Mercer — leaders of the longest-running real estate team in the Philadelphia area
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35+
Years of Experience
$250M+
Annual Volume
400+
Homes Per Year
About the Event
Built from 35 years of
real experience
This isn't a theory seminar. Gary Mercer Sr. and Sharra Mercer have built and led the longest-running real estate team in the Philadelphia area — and they're sharing exactly what worked, what didn't, and what they wish they'd known sooner.
Whether you're a solo agent considering your first hire or a team leader looking to install real systems, this event gives you a clear, proven playbook for scaling without chaos.
Live educational event
West Chester, PA
Limited seats
You'll Walk Away With
5 Lessons for Building a
Scalable Team
01
Mistakes that cost us
The costly scaling errors we made — and what they taught us about building the right way.
02
Your first 3 hires
Exactly who to hire first (and who NOT to hire) when you're ready to scale beyond yourself.
03
A lead engine before scaling people
Why you must build a predictable lead engine before adding agents to your team.
04
Systems & structure first
The operational infrastructure every team needs before growth — not after.
05
Your Team Value Proposition
How to craft a compelling reason for agents to join and stay on your team.
Presented By
Gary Mercer Sr.
& Sharra Mercer
Gary Mercer Sr.
Gary Mercer Sr. is the founder of The Gary Mercer Team and has been a respected leader in the real estate industry for more than 35 years. Under his leadership, the team has grown into one of the top-producing organizations in the Philadelphia area, closing hundreds of transactions annually and building a reputation for consistency, service, and long-term success. Gary brings decades of experience in team building, leadership, agent development, and market strategy, offering practical insights and lessons learned from scaling a business through multiple market cycles.
Sharra Mercer
Sharra Mercer is the CEO of The Gary Mercer Team at LPT Realty and one of the driving forces behind one of the longest-running and highest-producing real estate teams in the Philadelphia region. With over two decades in the industry, Sharra specializes in scaling agent businesses, lead generation systems, new construction sales, and building high-performance team culture. Passionate about helping agents grow beyond solo production, she is known for combining innovative marketing, operational structure, and real-world leadership experience to help agents create sustainable, scalable businesses.
35+ years leading real estate teams
$250M+ in annual production volume
500+ homes sold per year
Longest-running team in the Philadelphia area
Limited Seats Available
Ready to Build a Team
That Scales?
Join Gary Mercer Sr. and Sharra Mercer for this event and walk away with a clear playbook for
scaling your real estate team beyond yourself.
T
Team Leader Playbook
West Chester, PA · Educational Event
Presented by Gary Mercer Sr. & Sharra Mercer
© 2026 Gary Mercer Team. All rights reserved.